Chinese clothing brands will emerge hundreds of billions of clothing brands in the future

The year of 2016 in the Gregorian calendar has passed, and the new year of 2017 has already begun. On behalf of Shanghai Liangqi Brand Management Co., Ltd. through the platform of China Clothing Network, I sincerely wish all operators in the Chinese clothing industry to reach a new level in the New Year!

In the past year, China's clothing industry has undergone tremendous changes. In a good era of good governance and harmonious people, market difficulties are only a superficial phenomenon. In essence, China's clothing industry has developed very well. In the process of making great strides, the total retail sales of the market have continued to grow, and it has been confusing for many years. The inventory problem has disappeared. Large, medium and small brand companies have shown their talents. As consumers and lifestyles are upgrading, the iterative speed of technology has allowed Ma Yun to admit that e-commerce has become a thing of the past. The omni-channel business model of interconnection and interoperability It has become a consensus that following the trend and following the hot spots returned to tranquility in an instant in 2016, and the down-to-earth return to the original aspiration has been talked about by many industry leaders. On the track of truly pragmatic return to brand proposition and mission value, more thoughtful, individual, and Small and medium-sized sub-category brands and entrepreneurs with life propositions are fortunate for the Chinese clothing industry! It is the blessing of the transformation of China's clothing industry to the fashion industry!

The low value, low quality, and low threshold of the clothing industry have been quietly changing. Traditional brands and traditional entrepreneurs have been baptized, marginalized, and eliminated along with the market restructuring process. It highlights the high threshold and high technology, giving fashion wings to take off; the power of capital makes the grassroots imprint of the original clothing industry in decline, and capital makes Chinese clothing enterprises and brands more powerful, and they are positive in the domestic market and the process of international brands. China also dares to show its sword, and more companies are going global with the help of capital. Integrating global fashion resources is not just to follow the trend and catch up with hot spots, but to make international market layout step by step according to the development needs of enterprises; Shenzhou International, which is thriving, better interprets that Chinese manufacturing has been integrated into the global era; Heilan Home continues to lead the way in the domestic retail market, and the scale is expected to exceed 30 billion. It can be seen that China's consumer retail market is huge. There are brands and enterprises that will emerge hundreds of billions of clothing enterprise brands!

For Shanghai Liangqi Brand Management Co., Ltd., I am very grateful to the platform of China Clothing Network, which allows me to present more views and share with industry professionals as a columnist; at the same time, I have the honor to participate in the network ceremony held by China Clothing Network at the end of 2016. Among them, she won the top ten influential figures in China's clothing industry in 2016 with the number of votes; through the service to the customer Desha Girls last year, it was found that in 2016, the Amoy brand offline has become a hot word. The pilot project in the Jiangsu market has successfully realized the gorgeous turn of the Tao brand to an omni-channel brand;

In this beautiful era, although the diversification and diversification of the Chinese market will bring some obstacles, rationality is the trend of the market. An increasingly standardized market structure needs to face up to brands, products, stores, consumers, new technologies, etc. Reorganization, try multiple reorganization in the new way of life is a new ecology, a new model, a new opportunity! What passed in 2016 is not the past, but the accumulation of more resources to make us better in 2017! Source: China Clothing Net